I once worked for a company that had several satellite offices in addition to the main office. The new guy brought on board to run the company decided it would be a Read more…

A good way to let your customers know you appreciate their business is to send them a birthday card. Business birthday greeting cards are available at your local Read more…

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Wish your clients, affiliates or other consultant’s happy birthday, congratulations or season’s greetings with corporate greeting cards. Available at most office supply stores, through Read more…

Business birthday cards, available in bulk numbers, are for businesses to send to clients, business associates, consultants or folks they hope to someday do business with. Such cards can be a marketing tool as well as a personal sentiment.

Most of the greeting card biggies and some of the greeting card small guys have business birthday cards in their repertoire of cards. The cards can be general in nature or personalized, complete with company logo. Business birthday cards ordered online usually have several options such as color, layout and fold type.
The cost of business birthday cards varies. They may be advertised for as “low as $1.99” but to get that price a minimum order of 1,000 cards is required. It follows the old adage; the more you buy the cheaper it is per item. But that is the beauty of buying in bulk if a lot of something is needed.

There is a huge market for business birthday cards and anyone with some creativity and talent and the desire to start a business will find a very competitive but lucrative market. Such a venture would require some startup capital, inventory of supplies and either in house print capabilities or an association with an outside printer. The most critical part of the business is the marketing aspect. Selling your ideas will be the most difficult part of the entire project. That will require some creativity as well.

You need that special something that will make your product stand out from the rest. You want to find that hook that will make consumers want your product above all others. If you don’t have any marketing skills, you may want to take a few classes in marketing or hire a marketing specialist to get you started. Marketing is always the most difficult part of any project and it is important to have a solid plan in place.

Once you have an inventory of cards designed, let the marketing begin. It will help to have a web page advertising your products but it will be most helpful to put together a selling packet and go door to door to door and speaking with as many companies as you can get in to see. Some businesses will allow walk in sales people, as long as there is someone available to talk. Others will require an appointment and may only give you 15 minutes. Be flexible enough to contact the company the way they choose. Always leave a packet wherever you go and get the name of the person you need to speak to about your product. Follow up all visits with a quick phone call or a personal handwritten note. That will put your name on, or at least near, the top of their list.

Once you have a few sales under your belt, be sure to get some customer feedback. Positive feedback can go a long way in your advertising. Add those comments to your web page and if you use the customer’s name, be sure you ask their permission. A discount on a future order might be the persuasion needed to get their permission. To make or break things that could determine the success of your business birthday card business is to be sure you deliver as promised and have impeccable customer service.